AI Visibility Audit
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Prepared by saigon.digital · May 2026
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Your customers are no longer just searching on Google — they're asking AI which platforms to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where UK Planning Gateway stands in the AI search era — and the opportunity cost of the current gap.
UK Planning Gateway has a genuinely differentiated product — an independent planning submission platform with built-in validation and an AI assistant (AskArchi) that reduces rejection rates. But when architects and homeowners ask AI tools which platform to use for submitting planning applications, it's the Planning Portal, TerraQuest, and Urbanist Architecture that dominate the conversation. With a DR of just 15 and only 3 organic keywords, UK Planning Gateway is barely visible to the AI engines shaping buyer shortlists — even as the PropTech category grows rapidly and competitors publish the content that trains the next generation of models.
We tested how UK Planning Gateway appears when architects, planning consultants, and homeowners ask AI tools for planning submission platform recommendations. Here's what we found.
ChatGPT defaults to Planning Portal and general planning advice sites. UK Planning Gateway is not in its recommendation set for submission platform queries.
UKPG appears in some niche queries like "planning portal alternative" but is absent from broader searches like "best way to submit planning application UK".
Perplexity draws from high-DR sources. With DR 15 and limited third-party coverage, UKPG does not appear in any tested planning platform queries.
Gemini cites Planning Portal, government sources, and established architecture firms. No signal from UK Planning Gateway in any tested query.
1 / 4 platforms currently surface UK Planning Gateway in relevant AI-generated recommendations (partial visibility on Google AIO only).
Structured authority content, third-party reviews and mentions, FAQ pages addressing common planning queries, comparison hubs (UKPG vs Planning Portal), and consistent brand signals across PropTech and planning publications.
We ran the exact searches your potential users type when asking AI tools for planning submission help. Here's who appeared — and whether UK Planning Gateway was in the answer.
UK Planning Gateway appears in niche "alternative" and specific submission queries on Google AIO, but is absent from broader buyer-intent searches on ChatGPT, Perplexity, and Gemini. The Planning Portal dominates almost every broad query, and newer AI-native competitors like Planda and PlanStream are building content faster.
The "Planning Portal alternative" niche is yours to own — you're already appearing in some of these queries. With targeted content, stronger authority signals, and third-party coverage, UKPG could dominate this emerging category across all four AI platforms within 90 days.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| UK Planning Gateway You | 15 | Not Cited | Partial | Not Cited | Audit target |
| Planning Portal | 82 | Cited | Appearing | Cited | Government-backed incumbent handling 97% of submissions. DR 82 makes it AI's default planning answer. Decades of backlinks and authority. |
| Urbanist Architecture | 51 | Cited | Appearing | Partial | Massive content library with planning process guides, permission advice, and infographics. Owns buyer-intent keywords AI tools quote verbatim. |
| TerraQuest | 46 | Partial | Appearing | Partial | Powers the Planning Portal's submission software. Strong government and industry backlinks. Frequently cited as the tech behind planning submissions. |
| Planda Portal | 4 | Not Cited | Partial | Not Cited | New AI-powered competitor with strong PR coverage in Planning Resource. Growing fast despite low DR through strategic media placements. |
| PlanStream | — | Not Cited | Partial | Not Cited | AI planning assistant for consultants. Niche positioning and planning-specific content gives it emerging visibility in specialist queries. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes UK Planning Gateway can make right now to start dominating AI-generated recommendations within 60–120 days.
You already rank for this query — now dominate it. Publish a definitive "Planning Portal vs UK Planning Gateway: Complete 2026 Comparison" page with structured FAQ schema, validation success rate data from Lapworth Architects, and real user testimonials. Include comparison tables that AI tools love to cite verbatim.
Launch 10–15 high-intent articles targeting queries like "how to reduce planning application rejections", "planning validation checklist UK", and "best tools for architects submitting planning". Each piece should include structured data and FAQ schema — this is the content AI models train on and cite.
Secure coverage in Planning Resource, RIBA Journal, Dezeen, and PropTech publications. Claim profiles on G2, Capterra, and Product Hunt. Leverage the Geovation / HM Land Registry / Ordnance Survey partnerships for authority backlinks. These are the exact sources AI platforms scan to build recommendation lists.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
UK Planning Gateway has a genuine competitive advantage — you're the only independent submission platform with built-in validation and an AI assistant. The authority gap is closeable, and the "Planning Portal alternative" category is wide open. We've done this for PropTech, SaaS, and B2B brands across the UK and globally. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for the planning submission market.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Planda Portal, PlanStream, and other PropTech newcomers are publishing content right now that trains the next generation of AI models. Every month you delay, the harder it becomes to catch up.